Disputes

Chargeback automation that pulls evidence and drafts your response

Trace automates chargeback representment from the moment a dispute is filed.
You review every response, and you keep 100% of what you win.

Start Winning Your Chargebacks

How chargeback representment works in Trace

Evidence is pulled from your store and processor,
drafted by Trace AI, and sent only after you approve.

No commissions. Keep what you win

One flat monthly fee. It doesn't matter if we recover $1,000 or $12,000. Trace will never take a commission.

Never miss a deadline

Trace notifications go out upon detecting a chargeback, as well as 4 days and 2 days prior. Your dashboard will flag any upcoming due dates.

Connect in two minutes

Connect your store and processor(s) in minutes. Trace imports your past 12 months of decided disputes for learning.

Know what to fight
OpportunityItem not received
Working for you
  • The carrier shows the package delivered
  • Shipping documentation is attached
  • A shipping address is on file
Working for you
  • The shipment has tracking, but delivery isn't confirmed
To improve it
  • Add proof of delivery
Working against you
  • No verified delivery proof on file
To improve it
  • Add tracking or proof of delivery
No grade yet

Not enough information yet. A grade appears once there is enough evidence on file.

Estimate from the evidence on file. Not a prediction.

Every dispute gets a grade from Strong to Weak, based on the evidence on file. You see what helps your case, what hurts it, and what to add.

You're in control

Unlike other chargeback automation companies, Trace always requires your final approval before submitting a dispute.

Disputes are decided on detail.
Trace has you covered.

Evidence matched to the reason code. A grade for the opportunity. A draft checked against the facts on file. You review and approve the final response, and you keep 100% of what you win.

Instantly detect chargebacks

Trace shows what each reason asks for and pulls the supporting items automatically.

Opportunity grade

Strong, moderate, and weak with reasons for and against it. An estimate, not a promise.

Fact check

Claims in the dispute are checked against the evidence on file. Trace flags missing items

Your own files

Add additional evidence and files. Trace allows you to upload images and pdfs.

Deadline reminders

An email at 4 days and again at 2 days before a response is due, on every plan.

Order store details

Connect your eCommerce platform to pull order data to go along with your response.

API & Zapier

Push order, customer and shipping details into a dispute from any system you run.

Team logins

Approvers can send. Drafters can edit. Pro includes 3 logins, with more at $29 each.

Built on your disputes.
Sharper on every one.

Trace Intelligence reads your history, spots what repeats and tells you which disputes are worth fighting.

Outcome learning

Every draft, every edit and every result is logged against its reason code. It’s the record we tune drafting and grading against.

Reason code expertise

Item not received, fraud and product not as described each ask the issuer a different question. Trace builds the evidence to answer the one that was asked.

Pattern detection

Trace reads your last 12 months of disputes from day one and surfaces what repeats: the reason code you keep losing, the proof that’s missing. Every figure is calculated from your data, never guessed. See it in insights →

Fight or accept analysis (pro plan)

Your record on each reason code, set against what’s at stake. A clear call on whether a dispute is worth fighting. Advice only. You decide.

Chargeback automation,
answered.

What is chargeback automation?

Chargeback automation is software that handles the repetitive work of disputing a chargeback: collecting evidence from your payment and order records, matching it to the dispute’s reason code, drafting the response and tracking the deadline. Trace does this for e-commerce merchants and leaves the final review to you, so a person approves every response.

What is chargeback representment?

Representment is the step where a merchant disputes a chargeback by submitting evidence, through the payment processor, to the cardholder’s bank showing the original charge was valid. It has a strict deadline set by the processor and card network. Trace prepares the evidence and draft for each dispute, reminds you before the deadline and puts the response in front of you to review and file.

How does Trace build dispute evidence?

When a dispute arrives from your processor, Trace collects the payment details and, if a store is connected, the matching order and shipping data. It checks which evidence that reason code calls for, drafts a response from the facts on file and grades the opportunity as Strong, Moderate, Weak or Not enough info. You then edit and approve it.

Do I have to approve chargeback responses before they go out?

Yes. Trace never submits a response on its own. You review the draft, edit it, add files and approve it before anything is submitted or saved to your processor. With team logins, a Drafter can edit but not send, and an Approver can do both.

Which processors and stores does Trace work with?

Trace takes disputes from Stripe, Shopify Payments, Braintree, Square and WooPayments. Connecting a Shopify or WooCommerce store adds order and shipping details to Stripe and Braintree disputes when the order matches the payment. For any other system, the Trace API and Zapier can send order, customer and shipping evidence into a dispute.

How do responses reach Shopify?

For Shopify Payments, Trace saves your approved response and files into the dispute in Shopify. Shopify doesn’t let apps press Submit, so Shopify submits the response on the due date, and its response page shows that date. You can press Submit now in Shopify to file sooner. Trace checks daily and emails you if a saved response hasn’t been filed.

What does Trace cost, and what happens past 15 disputes?

Trace is a flat monthly fee with no commission, so you keep 100% of what you win. Core is $49 a month for up to 15 new disputes and one login. Pro is $149 a month for unlimited disputes and three logins, plus fight-or-accept advice and the Prevention Playbook. Commission-based services take a percentage of each dispute won; a flat fee costs the same whether you recover $500 or $10,000. On Core, disputes past 15 are still recorded and you get email reminders with the deadline, but Trace doesn’t prepare them until you upgrade. You can always respond directly with your processor.