The cardholder doesn't recognize the charge on their statement.
Often a legitimate purchase the customer doesn't recognize from an unclear billing descriptor, not necessarily fraud.
Check your billing descriptor before assuming this is real fraud — it's a very common, fixable cause.
Order record tied to the cardholder's name/email, and your billing descriptor as it appears on statements.
Submit the order record proving the cardholder made the purchase, and clarify your billing descriptor.
A billing descriptor that doesn't clearly match your storefront or brand name.
Make your statement descriptor clearly recognizable and include it in order confirmation emails.
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