Amex says the merchant's previous response to a dispute didn't include enough information to resolve it.
A prior chargeback response was submitted but lacked the specific documentation Amex needed to make a determination.
This is a second chance — read exactly what's missing from the original request and supply it directly.
Whatever specific documentation Amex's request says is missing from your original response.
Re-read the specific request and submit precisely the documentation it asks for, not a repeat of your first response.
Submitting a generic response instead of addressing the exact evidence Amex asked for.
Always respond to the exact evidence request language, not a generic template.
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